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#GJNEWS: Nokia launches Don’t Break Da Beat (DBDB) contest in Ghana

The Don’t Break Da Beat (DBDB) contest which is open exclusively to rappers from Ghana and Nigeria is out to search for rappers who will be able to put together good rap lines which include the three key features from Nokia’s new Asha 210 Dual SIM phone.

According to David Anku, Retail and Customer Marketing manager for Nokia Ghana, the judges working both in Ghana and Nigeria have been tasked to prune the contestants down to 100, adding that this final squad will subsequently send in audio messages of their best lines.

He stressed that based on the judging, this list will be further reduced after two more rounds to four contestants for the grand finale in Lagos, Nigeria. “The mode of judging will include voting by the general public,” Mr Anku said.

To add to the whooping $20,000 cash prize, organisers of the event say the winner of the Nokia DBDB contest will also get a coaching session in the US with a recognized US producer.

Speaking to BEATWAVES, Jay Foley noted that he was highly honoured by the opportunity to represent Ghana on the panel of Judges.

“Hard work pays off and first of all I am very excited just for the fact that I got the recognition to lead the troops for us to go bring the $20,000 to Ghana. Secondly, another thing that excites me is the fact that we have a major brand like Nokia stepping in to create opportunity for rappers. I’m that kind of person who is always looking out for new talent to push out there,” Jay Foley stated.

“Just for the fact that Nokia has stepped in I know it is going to make the work little bit easier and that really excites me. We are definitely looking out for the best of the best in Ghana and we are going to take them to Nigeria and bring out the cash prize.

“Thank you Nokia for trusting my prejudgment, I really appreciate it and let us change the face of Ghana in this industry,” Jay added.